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/Case Studies / Obima

We built a custom AI agent to score and route leads instantly
Obima
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A custom AI agent that scores every inbound lead and routes it to the right rep in seconds, adding millions to the pipeline.

/Client
Obima
/Timeline
2 months
/Category
Lead Automation

/Overview

Turning raw leads into instant, qualified pipeline

Obima was drowning in inbound but slow to respond. We built an AI agent that reads, scores, and routes every lead the moment it lands, so the best opportunities never go cold.

Brand system
Brand system
The challenge

/The Challenge

Great leads were slipping through the cracks

Manual triage meant hot leads waited hours for a reply. By then, many had already moved on to a competitor.

How do you respond to every lead instantly without hiring a bigger team?

/Solution

An always on AI agent for lead scoring and routing

We trained an agent on Obima's ideal customer profile and connected it straight into their CRM.

  • Instant scoring on every inbound lead
  • Smart routing to the right rep in seconds
  • Automatic enrichment and CRM updates
  • Continuous learning from closed deals
Project detail
Project detail
Project detail
Project detail

/Results

Faster responses, a fuller pipeline

Response times dropped sharply and qualified pipeline grew, adding well over a million in new opportunities.

2x
More qualified leads
35%
Faster lead response
$1.5M+
Added to pipeline

The agent qualifies prospects instantly and our sales team closes faster than ever. It feels like a teammate who never sleeps.

Evelyn Tanuwidjaja
Evelyn Tanuwidjaja
Head of Growth at Obima
JustSayGO